Brand
for each

The name is the whole idea. Not one aesthetic pushed on everyone — a range wide enough that different people find their own.

Every shirt is printed direct-to-film. The design is printed onto a transfer sheet, laid on the fabric, and pressed under heat until the film lifts away and the ink is part of the garment. It holds colour on dark cloth in a way screen printing struggles with, and it means a run can be ten shirts instead of a hundred.

That last part matters more than it sounds. A small run means a design does not have to appeal to everybody to be worth printing. It only has to be right for somebody.